Sunday, December 11, 2011

trains planes and auto's vs's calendars and motives



Each year about this time many businesses give calendars to their customers. Naturally the calendars are really a way to get the name of their business up on the wall all year. The idea is that this sort of gives them a stronger relationship with their customers? I put the question mark on the last sentence because indeed the sentence is a statement that ends with some doubt? I still recall the years my own business gave out nice calendars each year and worked hard to get them "on our customers walls". One gimmick that worked was to across the top of the calendar to have imprinted the name of the person who's office you were trying to get the calendar hung in. The customers personal name in BIG LETTERS and then on the bottom of the calendar ones own business name which was after all the whole motive of the "gift". I put "gift" in quote marks because it really was not a gift it was more about the giver than being a gift. Sort of like the TV ad I saw on television where a young "chirpy" ( I put chirpy in quotes because probably it isn't really a word to be using like this, but as I did use it, it applies to young females who are thin and really with it, at least in the make believe world of TV commericals) .........so, the young chirpy young woman smiles and says it is "better to receive than to give". Sounds like the calender folks theme .................

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Well I usually don't keep calendars given to me but if I do I cut the names of the giver off the top or bottom. This year, already even, I got one I liked! It was from a company I don't like much but then it was easy to cut off their name. The bigger one that may not really find a place to hang was about trains. I like trains. The smaller one was one that could stick on the space by the side of my computer and it will probably replace my usual one for next year. It was about old cars.

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Trains always remind me of Pocatello. The whistle in the nights. The tracks through the center of the town. Especially just about how cool these big old engines seem. I like trains, old cars, and trucks. Not as fond of airplanes.

1 comment:

mbj4881ccnv said...

Fine, no more Shamrock Calendars for you